Recruiters increasingly search LinkedIn before, or instead of, reviewing resumes. If your profile is outdated, incomplete, or doesn’t match your resume, you could be missing opportunities without even applying.

Use a clear, professional headline

Your headline shouldn’t just repeat your job title. Include the industry, key skills or specialisation that make you searchable, for example, “Marketing Specialist | SEO & Content Strategy | Melbourne.”

Write a summary that tells your story

The “About” section is your chance to introduce yourself in your own words. Focus on what you do, who you help, and what results you deliver, rather than a dry list of responsibilities.

Keep your experience consistent with your resume

Recruiters often compare your LinkedIn profile to your resume. Inconsistent dates, titles or achievements can raise red flags, so keep both documents aligned.

Add relevant skills and get endorsements

LinkedIn’s search algorithm relies heavily on the skills section. Add the specific skills relevant to your target roles, and don’t be afraid to ask former colleagues for endorsements or recommendations.

Use a professional photo and banner

Profiles with a clear, professional headshot receive significantly more views. A simple, on-brand banner image also makes your profile look more complete and intentional.

Turn on “Open to Work”

If you’re actively job hunting, LinkedIn’s “Open to Work” feature, visible to recruiters only, if you choose, signals your availability directly to the people searching for candidates.

Engage, don’t just exist

Regularly commenting on industry posts or sharing relevant articles keeps your profile active and visible in your network’s feed, which can lead to more recruiter views over time.