A strong cover letter can set you apart from other applicants with similar resumes, but only if it says something a generic template can’t. Here’s what actually matters to Australian employers.

Address the specific role, not just “a” role

Generic cover letters that could apply to any job are easy to spot, and easy to skip. Mention the exact position and company by name, and reference something specific about the role or organisation.

Lead with your strongest, most relevant achievement

Don’t repeat your resume word for word. Use your opening paragraph to highlight one achievement that directly relates to what the employer is looking for.

Keep it to one page

Most Australian hiring managers spend less than a minute on a cover letter. Three to four short paragraphs is usually enough to make your case.

Explain career gaps or changes briefly, if relevant

If you’re changing industries or have a gap in your work history, a cover letter is the right place to briefly and confidently explain the context, without over-apologising.

Show you understand the company

A sentence or two showing you’ve researched the business, their values, recent projects, or industry position, demonstrates genuine interest rather than a mass application.

End with a clear, confident closing

Avoid vague sign-offs. A simple, direct statement like “I’d welcome the opportunity to discuss how my experience in [field] can contribute to [company]” leaves a stronger impression.

Match the tone of the company

A cover letter for a corporate law firm should read differently to one for a creative startup. Adjust your language and formality to suit the workplace culture you’re applying to.